Saturated fats are bad for you is what they say. Well, we say ‘they’ are nuts. Coconuts! The saturated fat in coconut oil is different. Where most saturated fats are long-chain fatty acids, coconut oil contains so-called medium-chain fatty acids. As a result the fats in coconut oil are metabolized much more efficiently, they can immediately be used as an energy source instead of being stored as fat. Our extra virgin Coconut Oil is 100% natural; unrefined and cold pressed to ensure it retains all its healthy properties when heated. With a jar full of Pure Coconut Oil you’re one step closer to #livepure.